{"id":16629,"date":"2019-03-31T18:19:23","date_gmt":"2019-03-31T16:19:23","guid":{"rendered":"https:\/\/amaidi.org\/?p=16629"},"modified":"2020-03-03T20:56:54","modified_gmt":"2020-03-03T19:56:54","slug":"world-saviour-wanted","status":"publish","type":"post","link":"https:\/\/amaidi.org\/en\/2019\/03\/world-saviour-wanted\/","title":{"rendered":"World saviour wanted"},"content":{"rendered":"<section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h1>Corporate Social Responsibility<\/h1>\n<p>In the past, it used to be called <a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Civic Engagement&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Civic engagement is the self-determined and goal-oriented commitment for sustainable improvements in both the personal living environment and the community. It responds to individual and social challenges and sees itself as a complement to government action.&lt;\/div&gt;\"  href=\"https:\/\/amaidi.org\/en\/glossar\/civic-engagement\/\"  target=\"_blank\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>civic engagement<\/a> or simply neighbourhood help, but today people prefer to fall back on less outdated terms such as &ldquo;corporate social responsibility&rdquo; or &ldquo;corporate citizenship&rdquo; when companies are active in the environmental and social fields. The increasing discussion about corporate social responsibility is also increasing their involvement in social projects, which are often portrayed as altruistic in Sunday speeches.<\/p>\n<p>In contrast to the 1990s, when shareholder value was the top priority, most companies today include all interest groups in their corporate objectives and pursue a more holistic stakeholder dialogue. This is because many sectors of the economy have recognized that they can shape and influence their direct environment through <a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;CSR&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;CSR stands for Corporate Social Responsibility &lt;\/div&gt;\"  href=\"https:\/\/amaidi.org\/en\/glossar\/csr\/\"  target=\"_blank\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>CSR<\/a> programs &ndash; without expensive advertising campaigns. However, an interference of the legislator for the purpose of uniform standards in this mostly altruistically praised commitment is not desired, because every company wants to determine the degree of responsibility for itself.<\/p>\n<p>Internal company initiative often leads to public commitment<br>\nIn &ldquo;social volunteering&rdquo;, companies assign their employees to work for a non-profit cooperation partner for one or more days. For example, management consultants swap their suits for painters&rsquo; coats and renovate a kindergarten or create a wetland biotope in a primary school. Volunteer agencies act as <a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Intermediaries&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Pro bono intermediaries are multipliers for spreading the power of pro bono across their countries and regions.&lt;\/div&gt;\"  href=\"https:\/\/amaidi.org\/en\/glossar\/intermediaries\/\"  target=\"_blank\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>intermediaries<\/a> between companies and institutions in need of help. These agencies then find a suitable cooperation partner in the respective region for the requests and offers of a company.<\/p>\n<p>Monika Nitsche, head of the Munich agency &ldquo;Tatendrang&rdquo;, observes that it is mainly companies from the consulting and communication sectors that ask for &ldquo;Social Days&rdquo;. The initiative for a social commitment usually comes from a special working group of the workforce or directly from the marketing department of a company.<\/p>\n<p>Sustainable bonds and long-term commitment<br>\nThe Munich-based volunteer agency itself benefits from the principle of &ldquo;<a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Corporate Volunteering&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Corporate Volunteering describes the social commitment of companies by investing time, know-how and\/or knowledge of their employees. This employee engagement is done in and out of working hours.&lt;\/div&gt;\"  href=\"https:\/\/amaidi.org\/en\/glossar\/corporate-volunteering\/\"  target=\"_blank\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>corporate volunteering<\/a>&rdquo;, because as a <a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Pro bono&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Pro Bono is an instrument to get professionals and leaders involved in voluntary engagement. They use their skills in the service of a good cause &ndash; that is, pro bono &ndash; without being paid for it. For most NGOs do not have the resources to buy professional services. In generell Pro bono publico (English: for the public good; usually shortened to pro bono) is a Latin phrase for professional work undertaken voluntarily and without payment. Unlike traditional volunteerism, it is service that uses the specific skills of professionals to provide services to those who are unable to afford them.&lt;\/div&gt;\"  href=\"https:\/\/amaidi.org\/en\/glossar\/pro-bono\/\"  target=\"_blank\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>pro bono<\/a> client of an advertising agency, its own level of awareness could be increased enormously through a new web presence. Under the slogan &ldquo;Donate time instead of money&rdquo;, Tatendrang organizes, for example, the bookmark campaign, supports a resettlement program of the city of Munich and organizes the annual &ldquo;Marketplace of Good Business Munich&rdquo;, according to its own presentation, a &ldquo;speed dating&rdquo; for non-profit organizations with companies. At this event the local economy offers time donations for good causes.<\/p>\n<p>This often results in a long-term cooperation that goes beyond a one-time assignment of a company and is also continued in the private sphere of the employees. These ties are especially important to Monika Nitsche: &ldquo;We do not support zapping in the social sector, but always want to show the perspective of a long-term partnership. The interests of the non-profit sector are paramount, which is why there is no room for events in our company&rdquo;.<\/p>\n<p>Self-interest and common good<br>\nWhen asked whether, in times of economic crisis, many a company that has acquired a bad image during the crisis wants to polish up its own reputation in the public eye through social commitment, Monika Nitsche admits: &ldquo;Of course we question the motivation of companies. At the same time, it is clear to us that the companies see a concrete benefit in their <a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;CSR&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;CSR stands for Corporate Social Responsibility &lt;\/div&gt;\"  href=\"https:\/\/amaidi.org\/en\/glossar\/csr\/\"  target=\"_blank\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>CSR<\/a> strategy&rdquo;. But ultimately, the non-profit cooperation partners are free to choose whether or not they want to work with an investment bank or a telecommunications company.<\/p>\n<p>At the end of the day, the only thing that matters is the number of hours of the service provided. And unlike in the real economy, this cannot be converted into money. Because all work has the same value and represents a sustainable commitment to society.<\/p>\n<p>Author: Manuel Boecker https:\/\/www.jobware.de\/Karriere\/Corporate-Social-Responsibility.html<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>World savior wanted &quot;I just have to go save the world.&quot; Could this quote from Tim Bendzko&rsquo;s song become a new slogan for employees? But what approaches are companies and the world of work taking to make ethics and sustainability more inclusive? Where is the greatest potential to have a lasting impact on the economy? And what can you do?&nbsp;&nbsp;<\/p>\n","protected":false},"author":2,"featured_media":16631,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[250,440],"tags":[278,438],"class_list":["post-16629","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-volunteering-en","category-csr","tag-corporate-volunteering-en","tag-csr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>World saviour wanted - AMAIDI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/amaidi.org\/en\/2019\/03\/world-saviour-wanted\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"World saviour wanted - AMAIDI\" \/>\n<meta property=\"og:description\" content=\"World savior wanted &quot;I just have to go save the world.&quot; Could this quote from Tim Bendzko&#039;s song become a new slogan for employees? 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