{"id":12401,"date":"2006-12-18T15:38:56","date_gmt":"2006-12-18T14:38:56","guid":{"rendered":"http:\/\/test.amaidi.org\/?p=12401"},"modified":"2017-12-18T15:53:10","modified_gmt":"2017-12-18T14:53:10","slug":"strategy-and-society-the-link-between-competitive-advantage-and-corporate-social-responsibility","status":"publish","type":"post","link":"https:\/\/amaidi.org\/en\/2006\/12\/strategy-and-society-the-link-between-competitive-advantage-and-corporate-social-responsibility\/","title":{"rendered":"The Link Between Competitive Advantage and Corporate Social Responsibility"},"content":{"rendered":"<p>Governments, activists, and the media have become adept at holding companies to account for the social consequences of their actions. In response, corporate social responsibility has emerged as an inescapable priority for business leaders in every country.<\/p>\n<p>Frequently, though, <a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;CSR&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;CSR stands for Corporate Social Responsibility &lt;\/div&gt;\"  href=\"https:\/\/amaidi.org\/en\/glossar\/csr\/\"  target=\"_blank\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>CSR<\/a> efforts are counterproductive, for two reasons. First, they pit business against society, when in reality the two are interdependent. Second, they pressure companies to think of corporate social responsibility in generic ways instead of in the way most appropriate to their individual strategies.<\/p>\n<p>The fact is, the prevailing approaches to <a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;CSR&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;CSR stands for Corporate Social Responsibility &lt;\/div&gt;\"  href=\"https:\/\/amaidi.org\/en\/glossar\/csr\/\"  target=\"_blank\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>CSR<\/a> are so disconnected from strategy as to obscure many great opportunities for companies to benefit society. What a terrible waste. If corporations were to analyze their opportunities for social responsibility using the same frameworks that guide their core business choices, they would discover, as Whole Foods Market, Toyota, and Volvo have done, that <a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;CSR&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;CSR stands for Corporate Social Responsibility &lt;\/div&gt;\"  href=\"https:\/\/amaidi.org\/en\/glossar\/csr\/\"  target=\"_blank\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>CSR<\/a> can be much more than a cost, a constraint, or a charitable deed&mdash;it can be a potent source of innovation and competitive advantage.<\/p>\n<p>In this article, Michael Porter and Mark Kramer propose a fundamentally new way to look at the relationship between business and society that does not treat corporate growth and social welfare as a zero-sum game. They introduce a framework that individual companies can use to identify the social consequences of their actions; to discover opportunities to benefit society and themselves by strengthening the competitive context in which they operate; to determine which <a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;CSR&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;CSR stands for Corporate Social Responsibility &lt;\/div&gt;\"  href=\"https:\/\/amaidi.org\/en\/glossar\/csr\/\"  target=\"_blank\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>CSR<\/a> initiatives they should address; and to find the most effective ways of doing so. Perceiving social responsibility as an opportunity rather than as damage control or a PR campaign requires dramatically different thinking&mdash;a mind-set, the authors warn, that will become increasingly important to competitive success.<\/p>\n<p>Source: <a href=\"https:\/\/hbr.org\/2006\/12\/strategy-and-society-the-link-between-competitive-advantage-and-corporate-social-responsibility?autocomplete=true\" target=\"_blank\" rel=\"noopener\">HRB.org<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Governments, activists, and the media have become adept at holding companies to account for the social consequences of their actions. In response, corporate social responsibility has emerged as an inescapable priority for business leaders in every country. Frequently, though, <a class=\"glossaryLink\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;CSR&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;CSR stands for Corporate Social Responsibility &lt;\/div&gt;\" href=\"https:\/\/amaidi.org\/en\/glossar\/csr\/\" target=\"_blank\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">CSR<\/a> efforts are counterproductive, for two reasons. First, they pit business against society, when in reality&hellip;<\/p>\n","protected":false},"author":2,"featured_media":12402,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[250,440],"tags":[438,437],"class_list":["post-12401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-volunteering-en","category-csr","tag-csr","tag-shared-value"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Link Between Competitive Advantage and Corporate Social Responsibility - AMAIDI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/amaidi.org\/en\/2006\/12\/strategy-and-society-the-link-between-competitive-advantage-and-corporate-social-responsibility\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Link Between Competitive Advantage and Corporate Social Responsibility - AMAIDI\" \/>\n<meta property=\"og:description\" content=\"Governments, activists, and the media have become adept at holding companies to account for the social consequences of their actions. In response, corporate social responsibility has emerged as an inescapable priority for business leaders in every country. Frequently, though, CSR efforts are counterproductive, for two reasons. 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