{"id":10523,"date":"2013-02-05T17:08:55","date_gmt":"2013-02-05T16:08:55","guid":{"rendered":"http:\/\/test.amaidi.org\/?p=10523\/"},"modified":"2017-11-15T17:55:42","modified_gmt":"2017-11-15T16:55:42","slug":"nonprofits-need-access-to-more-resources-aaron-hurst-founder-of-taproot-foundation-and-imperative","status":"publish","type":"post","link":"https:\/\/amaidi.org\/en\/2013\/02\/nonprofits-need-access-to-more-resources-aaron-hurst-founder-of-taproot-foundation-and-imperative\/","title":{"rendered":"&#8220;Nonprofits Need Access to More Resources&#8221; Aaron Hurst, Founder of Taproot Foundation and Imperative"},"content":{"rendered":"<h4>In his essay, Aaron Hurst, founder of the U.S. based Taproot Foundation and pioneer of the pro bono movement, argues for a paradigm shift in the way nonprofits and businesses cooperate.<\/h4>\n<p class=\"bodytext\">Running a nonprofit has never been easy, but the challenges facing executive directors today are unprecedented. With a government in crisis, shifting demographics, and globalization, society is asking more and more of the social sector. At the same time, the business of managing an organization is becoming increasingly complex. Contemporary organizations must operate online and offline. They must comply with mountains of regulations and meet a broader set of community expectations, all with increased transparency. They must also meet the needs of new generations of employees who demand more from their employers. Not to mention that they have to provide and manage all this new infrastructure while being told they can&rsquo;t spend the equivalent budget on overhead that their corporate counterparts do &ndash; no one wants to fund it. I believe that to equip nonprofits to manage this increased complexity, we must help them make <a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Pro bono&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Pro Bono is an instrument to get professionals and leaders involved in voluntary engagement. They use their skills in the service of a good cause &ndash; that is, pro bono &ndash; without being paid for it. For most NGOs do not have the resources to buy professional services. In generell Pro bono publico (English: for the public good; usually shortened to pro bono) is a Latin phrase for professional work undertaken voluntarily and without payment. Unlike traditional volunteerism, it is service that uses the specific skills of professionals to provide services to those who are unable to afford them.&lt;\/div&gt;\"  href=\"https:\/\/amaidi.org\/en\/glossar\/pro-bono\/\"  target=\"_blank\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>pro bono<\/a> consultants (designers, engineers, lawyers, MBAs, and so on) a reliable and integrated part of their talent strategy. It is going to be increasingly important for all nonprofits to see <a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Pro bono&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Pro Bono is an instrument to get professionals and leaders involved in voluntary engagement. They use their skills in the service of a good cause &ndash; that is, pro bono &ndash; without being paid for it. For most NGOs do not have the resources to buy professional services. In generell Pro bono publico (English: for the public good; usually shortened to pro bono) is a Latin phrase for professional work undertaken voluntarily and without payment. Unlike traditional volunteerism, it is service that uses the specific skills of professionals to provide services to those who are unable to afford them.&lt;\/div&gt;\"  href=\"https:\/\/amaidi.org\/en\/glossar\/pro-bono\/\"  target=\"_blank\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>pro bono<\/a> consultants as a regular and deeply integrated part of how they do business in the nonprofit sector &ndash; a dotted-line part of every organizational chart.<\/p>\n<h4>Aaron Hurst at our Lecture Series about &ldquo;Purpose Economy&rdquo;<\/h4>\n<p><a id=\"c4677\"><\/a> <\/p>\n<div class=\"brlbs-cmpnt-container brlbs-cmpnt-content-blocker brlbs-cmpnt-with-individual-styles\" data-borlabs-cookie-content-blocker-id=\"youtube-content-blocker\" data-borlabs-cookie-content=\"PGlmcmFtZSBzcmM9Imh0dHA6Ly93d3cueW91dHViZS1ub2Nvb2tpZS5jb20vZW1iZWQvVmNBbFRwamRzd2siIHdpZHRoPSI1MDAiIGhlaWdodD0iMzUwIiBmcmFtZWJvcmRlcj0iMCIgYWxsb3dmdWxsc2NyZWVuPSJhbGxvd2Z1bGxzY3JlZW4iIGRhdGEtbWNlLWZyYWdtZW50PSIxIj48L2lmcmFtZT4=\">\n<div class=\"brlbs-cmpnt-cb-preset-c brlbs-cmpnt-cb-youtube\">\n<div class=\"brlbs-cmpnt-cb-thumbnail\" style=\"background-image: url('https:\/\/amaidi.org\/wp-content\/uploads\/borlabs-cookie\/1\/yt_VcAlTpjdswk_hqdefault.jpg')\"><\/div>\n<div class=\"brlbs-cmpnt-cb-main\">\n<div class=\"brlbs-cmpnt-cb-play-button\"><\/div>\n<div class=\"brlbs-cmpnt-cb-content\">\n<p class=\"brlbs-cmpnt-cb-description\">You are currently viewing a placeholder content from <strong>YouTube<\/strong>. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.<\/p>\n<p> <a class=\"brlbs-cmpnt-cb-provider-toggle\" href=\"#\" data-borlabs-cookie-show-provider-information role=\"button\">More Information<\/a> <\/p><\/div>\n<div class=\"brlbs-cmpnt-cb-buttons\"> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-unblock role=\"button\">Unblock content<\/a> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-accept-service role=\"button\" style=\"display: inherit\">Accept required service and unblock content<\/a> <\/div><\/div><\/div>\n<\/div>\n<p><a id=\"c4673\"><\/a><\/p>\n<p class=\"bodytext\"><a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Pro bono&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Pro Bono is an instrument to get professionals and leaders involved in voluntary engagement. They use their skills in the service of a good cause &ndash; that is, pro bono &ndash; without being paid for it. For most NGOs do not have the resources to buy professional services. In generell Pro bono publico (English: for the public good; usually shortened to pro bono) is a Latin phrase for professional work undertaken voluntarily and without payment. Unlike traditional volunteerism, it is service that uses the specific skills of professionals to provide services to those who are unable to afford them.&lt;\/div&gt;\"  href=\"https:\/\/amaidi.org\/en\/glossar\/pro-bono\/\"  target=\"_blank\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>Pro bono<\/a> &ndash; short for <a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Pro bono&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Pro Bono is an instrument to get professionals and leaders involved in voluntary engagement. They use their skills in the service of a good cause &ndash; that is, pro bono &ndash; without being paid for it. For most NGOs do not have the resources to buy professional services. In generell Pro bono publico (English: for the public good; usually shortened to pro bono) is a Latin phrase for professional work undertaken voluntarily and without payment. Unlike traditional volunteerism, it is service that uses the specific skills of professionals to provide services to those who are unable to afford them.&lt;\/div&gt;\"  href=\"https:\/\/amaidi.org\/en\/glossar\/pro-bono\/\"  target=\"_blank\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>pro bono<\/a> publico, which means &ldquo;for the public good&rdquo; &ndash; has come to mean the donation of professional services to advance public good. In short, <a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Pro bono&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Pro Bono is an instrument to get professionals and leaders involved in voluntary engagement. They use their skills in the service of a good cause &ndash; that is, pro bono &ndash; without being paid for it. For most NGOs do not have the resources to buy professional services. In generell Pro bono publico (English: for the public good; usually shortened to pro bono) is a Latin phrase for professional work undertaken voluntarily and without payment. Unlike traditional volunteerism, it is service that uses the specific skills of professionals to provide services to those who are unable to afford them.&lt;\/div&gt;\"  href=\"https:\/\/amaidi.org\/en\/glossar\/pro-bono\/\"  target=\"_blank\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>pro bono<\/a> is a free, donated professional service that furthers a nonprofit&rsquo;s mission. While financial donations that support direct services are an important part of the nonprofit financial picture, many nonprofits dream of potential support that goes well beyond big checks. What they really need, they say, are donations that will strengthen their organizational structures &ndash; donated skills from professionals who have expertise in marketing, finance, human resources, accounting, information technology, strategic planning, and other areas of management. By recruiting and managing these donated skills, a nonprofit can extend their talent without extending their expenses.<\/p>\n<div class=\"csc-textpic csc-textpic-center csc-textpic-above\">\n<div class=\"csc-textpic-imagewrap csc-textpic-single-image\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.bmw-stiftung.de\/uploads\/pics\/Taproot__statistic_12.png\" alt=\"\" width=\"500\" height=\"486\"\/><\/div>\n<\/div>\n<div class=\"csc-textpic-clear\"><\/div>\n<p class=\"bodytext\"><a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Pro bono&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Pro Bono is an instrument to get professionals and leaders involved in voluntary engagement. They use their skills in the service of a good cause &ndash; that is, pro bono &ndash; without being paid for it. For most NGOs do not have the resources to buy professional services. In generell Pro bono publico (English: for the public good; usually shortened to pro bono) is a Latin phrase for professional work undertaken voluntarily and without payment. Unlike traditional volunteerism, it is service that uses the specific skills of professionals to provide services to those who are unable to afford them.&lt;\/div&gt;\"  href=\"https:\/\/amaidi.org\/en\/glossar\/pro-bono\/\"  target=\"_blank\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>Pro bono<\/a> service is an increasingly common part of how many nonprofits build and maintain their organizations, especially as the need for their services increase and financial resources remain tight. <a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Pro bono&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Pro Bono is an instrument to get professionals and leaders involved in voluntary engagement. They use their skills in the service of a good cause &ndash; that is, pro bono &ndash; without being paid for it. For most NGOs do not have the resources to buy professional services. In generell Pro bono publico (English: for the public good; usually shortened to pro bono) is a Latin phrase for professional work undertaken voluntarily and without payment. Unlike traditional volunteerism, it is service that uses the specific skills of professionals to provide services to those who are unable to afford them.&lt;\/div&gt;\"  href=\"https:\/\/amaidi.org\/en\/glossar\/pro-bono\/\"  target=\"_blank\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>Pro bono<\/a> services are used in a wide variety of functions within a nonprofit&mdash;most commonly in legal work but by no means exclusively. In a national 2011 study conducted by the Taproot Foundation and FTI Consulting (<a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Pro bono&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Pro Bono is an instrument to get professionals and leaders involved in voluntary engagement. They use their skills in the service of a good cause &ndash; that is, pro bono &ndash; without being paid for it. For most NGOs do not have the resources to buy professional services. In generell Pro bono publico (English: for the public good; usually shortened to pro bono) is a Latin phrase for professional work undertaken voluntarily and without payment. Unlike traditional volunteerism, it is service that uses the specific skills of professionals to provide services to those who are unable to afford them.&lt;\/div&gt;\"  href=\"https:\/\/amaidi.org\/en\/glossar\/pro-bono\/\"  target=\"_blank\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>pro bono<\/a> of course), a clear picture emerged as to the degree to which nonprofits in the USA are using <a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Pro bono&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Pro Bono is an instrument to get professionals and leaders involved in voluntary engagement. They use their skills in the service of a good cause &ndash; that is, pro bono &ndash; without being paid for it. For most NGOs do not have the resources to buy professional services. In generell Pro bono publico (English: for the public good; usually shortened to pro bono) is a Latin phrase for professional work undertaken voluntarily and without payment. Unlike traditional volunteerism, it is service that uses the specific skills of professionals to provide services to those who are unable to afford them.&lt;\/div&gt;\"  href=\"https:\/\/amaidi.org\/en\/glossar\/pro-bono\/\"  target=\"_blank\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>pro bono<\/a>. Besides legal counsel which was used by 60% of the respondents, other areas included marketing (41%), human resources (30%), financial and administrative support (29%), financial advisory or consulting (27%), information technology (27%), organizational design or coaching (26%), and board member or executive search (20%). The Corporation for National and Community Service reported in 2008 that an estimated $15 billion in <a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Pro bono&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Pro Bono is an instrument to get professionals and leaders involved in voluntary engagement. They use their skills in the service of a good cause &ndash; that is, pro bono &ndash; without being paid for it. For most NGOs do not have the resources to buy professional services. In generell Pro bono publico (English: for the public good; usually shortened to pro bono) is a Latin phrase for professional work undertaken voluntarily and without payment. Unlike traditional volunteerism, it is service that uses the specific skills of professionals to provide services to those who are unable to afford them.&lt;\/div&gt;\"  href=\"https:\/\/amaidi.org\/en\/glossar\/pro-bono\/\"  target=\"_blank\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>pro bono<\/a> service is donated every year.<\/p>\n<h4>However, for making pro bono work the following five principles should be applied:<\/h4>\n<ul>\n<li><i><strong>Principle One: Know and Define Your Needs<\/strong><br>\n<\/i>You must engage <a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Pro bono&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Pro Bono is an instrument to get professionals and leaders involved in voluntary engagement. They use their skills in the service of a good cause &ndash; that is, pro bono &ndash; without being paid for it. For most NGOs do not have the resources to buy professional services. In generell Pro bono publico (English: for the public good; usually shortened to pro bono) is a Latin phrase for professional work undertaken voluntarily and without payment. Unlike traditional volunteerism, it is service that uses the specific skills of professionals to provide services to those who are unable to afford them.&lt;\/div&gt;\"  href=\"https:\/\/amaidi.org\/en\/glossar\/pro-bono\/\"  target=\"_blank\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>pro bono<\/a> resources proactively, according to your organizational priorities.<\/li>\n<li><i><strong>Principle Two: Get the Right Resource for the Right Job<\/strong><br>\n<\/i>Successful <a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Pro bono&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Pro Bono is an instrument to get professionals and leaders involved in voluntary engagement. They use their skills in the service of a good cause &ndash; that is, pro bono &ndash; without being paid for it. For most NGOs do not have the resources to buy professional services. In generell Pro bono publico (English: for the public good; usually shortened to pro bono) is a Latin phrase for professional work undertaken voluntarily and without payment. Unlike traditional volunteerism, it is service that uses the specific skills of professionals to provide services to those who are unable to afford them.&lt;\/div&gt;\"  href=\"https:\/\/amaidi.org\/en\/glossar\/pro-bono\/\"  target=\"_blank\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>pro bono<\/a> engagements align people, process, and scope to address your specific need.<\/li>\n<li><i><strong>Principle Three: Be Realistic About <a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Pro bono&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Pro Bono is an instrument to get professionals and leaders involved in voluntary engagement. They use their skills in the service of a good cause &ndash; that is, pro bono &ndash; without being paid for it. For most NGOs do not have the resources to buy professional services. In generell Pro bono publico (English: for the public good; usually shortened to pro bono) is a Latin phrase for professional work undertaken voluntarily and without payment. Unlike traditional volunteerism, it is service that uses the specific skills of professionals to provide services to those who are unable to afford them.&lt;\/div&gt;\"  href=\"https:\/\/amaidi.org\/en\/glossar\/pro-bono\/\"  target=\"_blank\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>Pro Bono<\/a> Deadlines<\/strong><br>\n<\/i>Be thoughtful about which projects you can address &ndash; even small tasks can take longer than expected, and <a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Pro bono&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Pro Bono is an instrument to get professionals and leaders involved in voluntary engagement. They use their skills in the service of a good cause &ndash; that is, pro bono &ndash; without being paid for it. For most NGOs do not have the resources to buy professional services. In generell Pro bono publico (English: for the public good; usually shortened to pro bono) is a Latin phrase for professional work undertaken voluntarily and without payment. Unlike traditional volunteerism, it is service that uses the specific skills of professionals to provide services to those who are unable to afford them.&lt;\/div&gt;\"  href=\"https:\/\/amaidi.org\/en\/glossar\/pro-bono\/\"  target=\"_blank\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>pro bono<\/a> is rarely a good solution for urgent needs.<\/li>\n<li><i><strong>Principle Four: Act Like a Paying Client<\/strong><br>\n<\/i>If you want your <a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Pro bono&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Pro Bono is an instrument to get professionals and leaders involved in voluntary engagement. They use their skills in the service of a good cause &ndash; that is, pro bono &ndash; without being paid for it. For most NGOs do not have the resources to buy professional services. In generell Pro bono publico (English: for the public good; usually shortened to pro bono) is a Latin phrase for professional work undertaken voluntarily and without payment. Unlike traditional volunteerism, it is service that uses the specific skills of professionals to provide services to those who are unable to afford them.&lt;\/div&gt;\"  href=\"https:\/\/amaidi.org\/en\/glossar\/pro-bono\/\"  target=\"_blank\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>pro bono<\/a> consultants to treat you like a paying client, begin by treating them as if you were paying.<\/li>\n<li><i><strong>Principle Five: Learning Goes Both Ways<\/strong><br>\n<\/i>A <a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Pro bono&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Pro Bono is an instrument to get professionals and leaders involved in voluntary engagement. They use their skills in the service of a good cause &ndash; that is, pro bono &ndash; without being paid for it. For most NGOs do not have the resources to buy professional services. In generell Pro bono publico (English: for the public good; usually shortened to pro bono) is a Latin phrase for professional work undertaken voluntarily and without payment. Unlike traditional volunteerism, it is service that uses the specific skills of professionals to provide services to those who are unable to afford them.&lt;\/div&gt;\"  href=\"https:\/\/amaidi.org\/en\/glossar\/pro-bono\/\"  target=\"_blank\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>pro bono<\/a> project is a partnership: you supply knowledge of your organization and field, while the <a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Pro bono&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Pro Bono is an instrument to get professionals and leaders involved in voluntary engagement. They use their skills in the service of a good cause &ndash; that is, pro bono &ndash; without being paid for it. For most NGOs do not have the resources to buy professional services. In generell Pro bono publico (English: for the public good; usually shortened to pro bono) is a Latin phrase for professional work undertaken voluntarily and without payment. Unlike traditional volunteerism, it is service that uses the specific skills of professionals to provide services to those who are unable to afford them.&lt;\/div&gt;\"  href=\"https:\/\/amaidi.org\/en\/glossar\/pro-bono\/\"  target=\"_blank\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>pro bono<\/a> consultants bring functional expertise (and a fresh perspective).<\/li>\n<\/ul>\n<p class=\"bodytext\">A vibrant nonprofit sector in the twenty-first century will require a robust <a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Pro bono&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Pro Bono is an instrument to get professionals and leaders involved in voluntary engagement. They use their skills in the service of a good cause &ndash; that is, pro bono &ndash; without being paid for it. For most NGOs do not have the resources to buy professional services. In generell Pro bono publico (English: for the public good; usually shortened to pro bono) is a Latin phrase for professional work undertaken voluntarily and without payment. Unlike traditional volunteerism, it is service that uses the specific skills of professionals to provide services to those who are unable to afford them.&lt;\/div&gt;\"  href=\"https:\/\/amaidi.org\/en\/glossar\/pro-bono\/\"  target=\"_blank\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>pro bono<\/a> marketplace. In my view, that requires focus and investment on three keys things. First, we need to <b>grow supply<\/b> by building the <a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Pro bono&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Pro Bono is an instrument to get professionals and leaders involved in voluntary engagement. They use their skills in the service of a good cause &ndash; that is, pro bono &ndash; without being paid for it. For most NGOs do not have the resources to buy professional services. In generell Pro bono publico (English: for the public good; usually shortened to pro bono) is a Latin phrase for professional work undertaken voluntarily and without payment. Unlike traditional volunteerism, it is service that uses the specific skills of professionals to provide services to those who are unable to afford them.&lt;\/div&gt;\"  href=\"https:\/\/amaidi.org\/en\/glossar\/pro-bono\/\"  target=\"_blank\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>pro bono<\/a> ethic into the business professions and capturing it by helping institutions, from companies to professional schools, build <a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Pro bono&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Pro Bono is an instrument to get professionals and leaders involved in voluntary engagement. They use their skills in the service of a good cause &ndash; that is, pro bono &ndash; without being paid for it. For most NGOs do not have the resources to buy professional services. In generell Pro bono publico (English: for the public good; usually shortened to pro bono) is a Latin phrase for professional work undertaken voluntarily and without payment. Unlike traditional volunteerism, it is service that uses the specific skills of professionals to provide services to those who are unable to afford them.&lt;\/div&gt;\"  href=\"https:\/\/amaidi.org\/en\/glossar\/pro-bono\/\"  target=\"_blank\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>pro bono<\/a> programs. Second, we need to <b>grow demand<\/b> by building the capacity of social sector organizations to effectively scale their use of <a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Pro bono&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Pro Bono is an instrument to get professionals and leaders involved in voluntary engagement. They use their skills in the service of a good cause &ndash; that is, pro bono &ndash; without being paid for it. For most NGOs do not have the resources to buy professional services. In generell Pro bono publico (English: for the public good; usually shortened to pro bono) is a Latin phrase for professional work undertaken voluntarily and without payment. Unlike traditional volunteerism, it is service that uses the specific skills of professionals to provide services to those who are unable to afford them.&lt;\/div&gt;\"  href=\"https:\/\/amaidi.org\/en\/glossar\/pro-bono\/\"  target=\"_blank\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>pro bono<\/a> service. The ultimate goal is for nonprofits to be what &ndash; at Taproot &ndash; we call &ldquo;powered by <a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Pro bono&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Pro Bono is an instrument to get professionals and leaders involved in voluntary engagement. They use their skills in the service of a good cause &ndash; that is, pro bono &ndash; without being paid for it. For most NGOs do not have the resources to buy professional services. In generell Pro bono publico (English: for the public good; usually shortened to pro bono) is a Latin phrase for professional work undertaken voluntarily and without payment. Unlike traditional volunteerism, it is service that uses the specific skills of professionals to provide services to those who are unable to afford them.&lt;\/div&gt;\"  href=\"https:\/\/amaidi.org\/en\/glossar\/pro-bono\/\"  target=\"_blank\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>pro bono<\/a>;&rdquo; organizations leveraging this resource independently and sustainably. Finally, we need to <b>create the infrastructure for this marketplace<\/b> to operate effectively and efficiently. We need to establish standards for effective <a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Pro bono&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Pro Bono is an instrument to get professionals and leaders involved in voluntary engagement. They use their skills in the service of a good cause &ndash; that is, pro bono &ndash; without being paid for it. For most NGOs do not have the resources to buy professional services. In generell Pro bono publico (English: for the public good; usually shortened to pro bono) is a Latin phrase for professional work undertaken voluntarily and without payment. Unlike traditional volunteerism, it is service that uses the specific skills of professionals to provide services to those who are unable to afford them.&lt;\/div&gt;\"  href=\"https:\/\/amaidi.org\/en\/glossar\/pro-bono\/\"  target=\"_blank\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>pro bono<\/a>, incentives for corporations to engage, linkages for easy entry, supporting technology, and shared knowledge. These strategies will lead to the creation of a marketplace that, like philanthropy, is large, professionalized, transparent, and readily accessible to nonprofits in communities around the globe.<\/p>\n<p class=\"bodytext\"><i>Author: Maja Heinrich, <a href=\"http:\/\/www.bmw-stiftung.de\/en\/people-ideas-views\/bmw-foundation-young-leaders\/pro-bono\/\">BMW Foundation<\/a><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In his essay, <a class=\"glossaryLink\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Aaron Hurst&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Aaron Hurst, Founder of Taproot Foundation and Imperative, already dealt with the themes of meaningfulness, Purpose Economy and Pro Bono at the end of the 20th. century.&lt;\/div&gt;\" href=\"https:\/\/amaidi.org\/en\/glossar\/aaron-hurst\/\" target=\"_blank\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Aaron Hurst<\/a>, founder of the U.S. based Taproot Foundation and pioneer of the <a class=\"glossaryLink\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Pro bono&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Pro Bono is an instrument to get professionals and leaders involved in voluntary engagement. They use their skills in the service of a good cause &ndash; that is, pro bono &ndash; without being paid for it. For most NGOs do not have the resources to buy professional services. In generell Pro bono publico (English: for the public good; usually shortened to pro bono) is a Latin phrase for professional work undertaken voluntarily and without payment. Unlike traditional volunteerism, it is service that uses the specific skills of professionals to provide services to those who are unable to afford them.&lt;\/div&gt;\" href=\"https:\/\/amaidi.org\/en\/glossar\/pro-bono\/\" target=\"_blank\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">pro bono<\/a> movement, argues for a paradigm shift in the way nonprofits and businesses cooperate. Running a nonprofit has never been easy, but the challenges facing executive directors today are unprecedented. With a government in crisis, shifting demographics, and&hellip;<\/p>\n","protected":false},"author":2,"featured_media":10526,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[250,91,95],"tags":[98],"class_list":["post-10523","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-corporate-volunteering-en","category-news","category-pro-bono-en","tag-pro-bono-en","post_format-post-format-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&quot;Nonprofits Need Access to More Resources&quot; Aaron Hurst, Founder of Taproot Foundation and Imperative - AMAIDI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/amaidi.org\/en\/2013\/02\/nonprofits-need-access-to-more-resources-aaron-hurst-founder-of-taproot-foundation-and-imperative\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&quot;Nonprofits Need Access to More Resources&quot; Aaron Hurst, Founder of Taproot Foundation and Imperative - AMAIDI\" \/>\n<meta property=\"og:description\" content=\"In his essay, Aaron Hurst, founder of the U.S. based Taproot Foundation and pioneer of the pro bono movement, argues for a paradigm shift in the way nonprofits and businesses cooperate. 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